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Limassol
Job Description
Our client is an international money remittance business, operating in over 30 countries worldwide. They are looking for a talented Chief Marketing officer with experience in the e-money/payment services industry, to undertake marketing projects for the benefit of their company at their European office based in Limassol, Cyprus. The ideal candidate will be passionate for the art of marketing and will have an abundance of ideas for building efficient strategies,
Job Responsibilities
- Conceive and develop efficient and intuitive marketing strategies.
- Organize and oversee advertising/communication campaigns (internet, social media, TV etc.), exhibitions and promotional events,
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer requirements and dedication.
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
Requirements
- Proven experience as marketing executive or similar role for at least 3 years
- Experience in the e-money/Payments Services industry
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Proven experience with social media and web analytics (e.g. WebTrends, Similarweb), online promotion (Google Ads, etc)
- Excellent communication and people skills
- Creativity and commercial awareness
- BSc/BA in marketing, business administration or relevant discipline
- Fluency in English
- Russian language skills are considered as an advantage
- Ready for business trips
