Digital Marketing and Content Development Specialist

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Job Description

Our client is a company making game-changing STEM educational toys that help young learners become creative thinkers. They are currently looking for a Digital Marketing and Content Development Specialist to join their team. The successful candidate should have a minimum of 4 years of experience working in a Digital Agency setting or an equivalent combined experience.

Job Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Design, build and maintain our social media presence both for the company and distributors.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Experience with A/B and multivariate experiments.
• Writing clear, compelling copy for various mediums (e.g. websites, ads, email campaigns and newsletters, eBooks, white papers, publications).
• Update and maintain content across various social media channels. This could include blogs, website updates, Facebook/Instagram posts, Tweets, status updates, photos and videos.
• Proofread and approve articles from staff writers and ghostwriters. Attention to detail and hypersensitivity to grammar is extremely important.
• Create graphic driven informational videos for social media.
• Work with graphic designers to create custom content for social calendars. Assist in the production as needed.
• Help create and compile monthly/weekly reports to leverage data to demonstrate the impact of the company's digital marketing campaigns internally.

Requirements

• University degree BA/BS in Creative Writing, Mass Media/Communications or similar with an emphasis on Marketing and Advertising/Media Arts or similar
• Minimum 4 years of experience working in a Digital Agency setting or an equivalent combined experience.
• Excellent writing and editing skills in English
• Possession of creative flair, versatility, conceptual/visual ability and originality
• Communication Skills - Ability to express ideas in a clear, concise manner both verbally and in writing
• Self-motivated, detailed oriented, and ability to work independently
• Detail-oriented with the ability to meet deadlines effectively and multitask
• In-depth knowledge and understanding of various social media platforms
• In-depth knowledge and understanding of SEO and SEM techniques
• Proficient with graphic and multimedia software and applications such as the Adobe Creative Suite
• Knowledge of WordPress and Joomla including basic understanding of HTML/HTML5 and CSS
• Knowledge of Google applications such as Google Ads, Google My Business and Analytics
• Ability to problem solve and identify trends and extract insights from analytics and data.