CyprusNet is not responsible or liable for any scams, frauds, misleading job offerings or false resume information within Cyprus Jobs free service. We strongly recommend that users never reveal private information such as credit cards, bank accounts, insurance numbers, passports, ID numbers or give away any money and so forth.
If you've been targeted by a job scam, report to: Cyprus Crime Combating Department
Nicosia
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.
Essential Duties
Manage Social Media marketing campaigns and day-to-day activities including:
· Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
· Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
· Set up and optimize company pages within each platform to increase the visibility of company’s social content
· Moderate all user-generated content in line with the moderation policy for each community
· Create editorial calendars and syndication schedules
· Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
· Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
· Curate relevant content to reach the company’s ideal customers.
· Create, curate, and manage all published content (images, video and written).
· Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
· Conduct online advocacy and open stream for cross-promotions.
· Develop and expand community and/or blogger outreach efforts.
· Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
· Design, create and manage promotions and Social ad campaigns.
· Compile report for management showing results (ROI).
· Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
· Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
· Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
· Monitor trends in Social Media tools, applications, channels, design and strategy.
· Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
· Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
· Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Qualifications and Experience
· Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
· Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
· Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
· Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
· Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
· Maintains excellent writing and language skills.
· Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
· Displays ability to effectively communicate information and ideas in written and video format.
· Exceeds at building and maintaining sales relationships, online and off.
· Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
· Makes evident good technical understanding and can pick up new tools quickly.
Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
· Possesses functional knowledge and/or personal experience with WordPress.
· Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
Requirements
Proven working experience in social media marketing or as a digital media specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organisational ability
Fluency in English
BS in Communications, Marketing, Business, New Media or Public Relations
·
