Display Performance Marketing Lead

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Display Performance Marketing Lead

The performance marketing team’s purpose is to grow the company’s customer base in a scalable, data-driven and cost-efficient manner. We achieve our purpose by diligently collaborating across functional teams such as engineering and IT to communicate the value of our product and ultimately deliver a frictionless onboarding experience for our customers. The Display Performance Marketing Lead will be responsible for strategizing, building/scaling, optimising, reporting and recommending new initiatives for specific channels. This role reports directly into the Head of Performance Marketing.

Responsibilities

• Be responsible for global display, native  and mobile performance media management cycle: Planning, setup, day-to-day optimisation and reporting

• Non-traditional paid traffic performance media types, such as pop ads, domain redirects, push notifications, etc

• Setup retargeting and audience segmentation strategies

• Responsible for setting up ad-tracking and tagging through GTM

• Performance analysis and budget recommendations

• Provide best practice guidelines for internal and external stakeholders, including but limited to video, design, content, etc

• Work with stakeholders to forecast, set growth targets and create marketing plans to meet targets

• Leverage internal/external data and analytics to conceptualise, build and deliver effective campaigns though right media channel

• Partner with engineering, IT and other departments to deliver the right message at the right time to the right customers for a frictionless experience

• Lead and drive A/B, multivariate and other initiatives to optimize performance

• Provide actionable performance insights and recommendation

Requirements

• 3-4 years of solid hands-on global digital user acquisition experience

• Expertise in programmatic media buying and adwords

• Proven record of experience on DSP (Doubleclick Bid Manager, The Trading Desk, Mediamath) and adwords

• Experience with Pop Ads, Domain Redirects, push notifications and other performance media types a huge plus

• Experience with a DMP is a plus

• Good understanding of Google Stack, including DCM, DBM, GTM and GA

• Excellent understanding of ad-tracking and experience running ROI driven campaigns

• Programming knowledge/mindset is a plus

We offer:

• Exceptional relocation package to Cyprus for the successful candidate and his/her family (tickets, visas, work permit, corporate flat for the first month, etc)

• Corporate car Mini Cooper Countryman Sport and parking near the office or a bus tickets

• Medical insurance for employees and family members

• Company fitness center for employees and their spouse

• Kindergarten/school compensation program

• Excellent office with fresh juices, cookies and the best view to the sea from our own roofbar.