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Limassol
Job Description
We are currently looking for a PPC Specialist a real doer—an expert in SEM, SEO and PPC/PPV to design, run and improve our client’s marketing strategy. The PPC Specialist will help our client – a reputable and CySEC licensed investment firm- achieve the best cost efficiencies through marketing with Google Adwords and other similar platforms.
Job Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools Google Analytics
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
