Parvez Pathan Resume

Since Jan’07 Reliance Retail (Area Manager)
Baroda (6months)
Being a nascent & project phase organization of RIL Group, we have been given the responsibility as:
 Identifying and finalizing locations for stores in close co ordination with land team.
 Recruitment of Franchisees and Store Staff.
 As part of the New Store Openings team making sure that store is ready by the deadline.
 Achieving sales targets for the assigned stores with controlled inventory.
 Merchandise Planning
 Increasing the profitability by means of increasing sales and minimizing shrinkage.
 Periodic audits for ensuring successful implementation of standard operating procedures.
 Responsible for timely reporting to the cluster head and the state head of fresh operations.
 Analysis of Market survey and pre sale product placement
 Setting up primary and secondary trading area
 Training of franchisee staff
 Successful launch and complete the project phase in stipulated time.
 Achieving targets on market share in the trading area.
 Collect, collate and analyze the competitor’s activity. Plan a counter action on them.
 Keeping close eye on market pulse.



From Aug’04 to Dec’06 Area Manager (Reliance Petroleum Retail) BARODA
(2.4 yrs)
I was allocated RO’s in Bharuch district. As a AM my responsibilities included the over all smooth functioning of the ROs.

 Here my responsibility was to Train the employees with the thorough knowledge of the system on which the RO functions.
 To give them Hands On for those operations before making the RO OTP (Open to Public).
 To make the RO OTP and subsequently commercialize it & report the same to our Regional Training Head at Mumbai.
 Be responsible for the Q&Q of our products & their availability.
 Be responsible for the Recruitment and Training of the staff.
 Overall Sales of the RO & simultaneously look for the ways to improve the sales.
 Make sure that all the SOP’s of the system are adhered to by each & every employee.
 Make sure that the RO expenses don’t exceed the RO budget, hence be responsible for the Budgeting & Cost cuttings.
 Overall Beautification and up Keeping of the RO.
 Be answerable to the TM and State Head for every concern of the RO.
 Liaising and coordinating with labour, commercial, environment, weights and measures etc. to ensure smooth work flow.
 Developed dealers retail outlet as well as Company’s Retail outlet network from the scratch, running them profitably even at difficult locations within target time in Reliance.
 To act as a Strong bond between statuary complains and Reliance laid down standard operating processes.
 Solely responsible for making highly motivated team.
 Interface between facilitators and Reliance.
 Holding responsibility for stock loss / gain and maintaining high services standards laid down by Reliance.
 Responsible to achieve target laid down by Reliance.
 Keeping close eye on market pulse.
 Responsible for the enrollment of Customers for Reliance loyalty card Program in the entire Treading area.
 Implementation of Marketing & sales Strategies.
 Trading area and business potential identification .
 Prospecting and development of customer network. Business trend analysis, demand forecasting.
 Acquire and retain identified customers through fleet services
 Collecting & collating feedback from customers to identify areas of improvement in the service level.
 Collecting, remitting and re-conciliation of cash as per laid down commercial process/policies
 Controlling of stocks, reduction of dead inventories and minimization of product loss during receipt/ handling/storage
 Projecting and achieving Retail Outlet profitability (revenue and cost estimation)
 Enhancing customer satisfaction matrices through on-time delivery
 Supply chain management along with R.O Administration.
 To conduct periodic dealer audits at the retail outlets to check, Compliances with the Government guidelines and company standards.
Achieved highest TPA score (Overall average 98.45%)and All India stood first in various parameters of Q&Q, Service Standards and Brand compliance.

ABN AMRO Bank
BARODA
(0.8 yrs)
From December 2003 to August 2004 I was working with ABN AMRO Bank as a Retail Sales Manager.
 Job Profile:
 To achieve branch targets through teams of ASM and PFC’s
 Development of the sales network.
 Assist ASM in chalking sales / marketing strategies for their teams.
 Help Recruit/induct PFCs and develop potential ASM
Making Joint sales call with the ASM, when required and develop/hone their selling skills.
 Provide leadership and management for the ASM.
 Establish and maintain high standards of sales quality, as measured by productivity, customer complaints and repeat business. Responsible for recruitment of consultants to agreed profiles and within the stipulated time frame so as to achieve Business plan targets for the Branch.
Establish activity and sales reporting mechanisms to Company standards.
Achievements: Highest Target achieved for the year 2004 and stood second .






Super Flax Marketing
BARODA
(6.5 yrs)
From June 1997 to November 2003 I was working with Super Flax Marketing as a Marketing Operation Manager.
Job Profile: The frontline interface with the customer. Was responsible for developing and maintaining relationships with a select group of high net worth customers by providing them exceptional individualized customer service, thereby achieving targeted growth and service norms as well as Looking after the sales of Gujarat Zone. Profile covers Technical assistance to clients, field failure analysis & claim settlement, Channel Management & handling sales team, business trend analysis, demand forecasting and business development. Along with these, additional responsibility of all India Sales Promotion. Which includes Budgeting, Organizing and Control over the activities & expenditure. Also a member of core team for recovery of old outstanding.
Achievements: Successfully re-structured dealer’s network (In Gujarat) and achieved highest sales.
Successfully launched and handled sales promotion activities.

Academics Credentials

 Passed B.Com From M.S.University, Vadodara, in the year 1996-97.
 Passed M.Com From M.S.University, Vadodara, in the year 1999-2000.

English,Hindi, Gujarati

Cleared successfully Microsoft Certified professional –Solution Developer,
From Microsoft Corporation - California, U.S.A. in year 2000.

Cleared successfully Microsoft Certified professional –Solution Developer,
From Microsoft Corporation - California, U.S.A. in year 2000.

• My philosophy is,” For any Business, the most essential factor to run it successfully is a Good Man Management.”
• A result oriented professional with nearly 10+ years of rich experience in Sales and Marketing, Retail Operations, Channel Management, Business Development.
• Currently associated with Reliance Retail as Area Manager.
• Been successful in implementing marketing and sales activities for increasing revenue growth and augmenting organizational effectiveness.
• Thorough understanding of Sales & distribution strategy to increase coverage and achieve the set targets.
• Experience in achieving pre – set sales target by applying apt marketing strategies, motivating the sales team and effectively managing the Channel partners
• Effective communicator with effective man management skills.
• Pursuing Masters in Business management from ICFAI.